Beautifully Social: Olay & John Frieda
With award winning social campaigns, an array of skills inclusive of illustration, motion and design, and teachings from the London school of product photography under our belt, it’s safe to say I’m well equipped to manage any of your social platform content.
I’ve re-hauled the instagram platforms of John Frieda and Olay, created beautiful quirky motion graphics for Kinder Bueno, concepted speed reading posts for Virgin Trains, developed strategies and content pillars for small business’ right the way through to quick turnaround illustration and photo shoots for your local friendly influencer (‘iya Gwen.)
John Frieda: Shot in house
After John Frieda repositioned their branding and marketing, we took to the social world - giving John Frieda a completely new look and feel in their digital space. We developed visual consistency within the feed, as well as producing 'thumb-stopping' creative product posts that fit into the native space perfectly as beautiful mini-ads in their own. Working with a social media manager we paired this alongside influencer content, brand partnerships and competitions to grow John Frieda's social audience 5k within the first few months.
Olay
Off the back of our success with other beauty brands, we began working with Olay after coming to us with less than 10,000 followers on their UK social account. Their original content being repurposed above the line content re-used for social, we realised we needed to take create more beautiful, product educational content that gave their followers a reason to follow them, create brand awareness and develop a relationship with their consumers. We concept, shot and edited everything in-house.
Behind the scenes
All content is concepted, styled, art directed, shot and edited in-house. Some as you can see below require a touch more craft and mess.