Day & Night

CHALLENGE

Day&Night is an alcohol-free distilled spirit company. Born from a love of socialising, and still feeling all the vibes but none of the hangover. D&N is a natural drinks product that tastes exactly like your favourite booze, flavours include Rum+Ting, Tequila Soda, and Whiskey Lemonade. So you can go all day and night - and not be a total mess.

We developed a branding suite, and visual identity for D&N, along with some product packaging concepts. The aim is to capture the magic of hanging out with friends, the good vibes, the laughs, and the joy. The product is drinkable at any time of the day due its 0% ABV, so needed to reflect its versatility and not look out of place from a daytime picnic, to a bar shelf.