Emmi Caffe Latte

Emmi Caffe Latte target group are not afraid to question traditional social norms (Source: Researches Europe‘s Youth 2016, Sinus Milieus, Foundation For Future Studies Hamburg). In Emmi Caffe Latte's original "My Life. My Rules." campaign they show how Lisa and Marc challenge given rules and define their own rules – both in terms of drinking coffee and lifestyle but they always do that with playful easiness and in a very surprising and fun kind of way. 

Emmi asked us to elevate this campaign even further via their social channels and OOH, whilst also promoting their Festival Ticket giveaway.