Round world digital
Round World Digital ‘identify exceptional talent and unmissable product creation opportunities in the world of tech and provide the necessary tools to allow both to succeed.’ With such a promising statement, they needed to stand out from the crowd. We didn’t want to differ too far from their parent company, but it needed to feel ‘edgier, and more online’. We took inspiration from font books, organic feeling materials digitised, and pop-up windows layering. Although it was an extremely quick turnaround and we needed to use 4D to create a bespoke RTD gooey aesthetic, the brief was nailed and the new look and feel has received excellent feedback.
The deliverables included a new logo, where we presented a few routes to choose from, a new visual identity, branding book to tie it all together and keep it in check, email signature, investor presentation, and a brand spanking new squarepace website - which used a lot of custom coding to ensure that bespoke vibe.
